anklicken um den Artikel zu lesen
(Vielen Dank Honigmacher!!)
The professional newspaper Horizont had a look behind the curtain of the LOTR-marketing-machinery in Germany. The distributer Kinowelt have set up a joint venture with the marketing-company MR Merchandising & Retail to market the story of J.R.R. Tolkien in Germany. The executives expect a success like STAR WARS - EPISODE I.